ANZ Home Hints

ANZ Home Hints Illustration Series

Brief

Deliver illustrations to compliment ANZ Buy Ready Campaign. The challenge is to entice Facebook and other social media users by providing checklist and hints when doing inspections prior to buying a house. Keeping it inline with ANZ Buy Ready Campaign messages to drive conversions in the buy-ready landing page. My role in this project is to illustrate the concept by collaborating with the Art Directors and the digital creative team at Digital Arts Network.

Results

Illustration series with tongue-in-cheek humour to entertain Facebook users. The illustration drives more traffic and conversions to ANZ Buy Ready Landing page.