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McCain AU Responsive Website

McCain Australia website re-design


Australasian McCain website was due for revamping after the release of new international branding and a couple of new product lines. The digital touchpoint campaign was handed to Digital Arts Network and my role in the design team was to re-evaluate, research, define and design to fit with modern browsers and other digital touchpoints. The timeline goal of the project is to launch simultaneously with new line of product campaign.

  • Site map
  • Wireframe and white-site for testing
  • Visual concept and design
  • UI patterns and online style guide
  • Development scope
  • Responsive layouts for 3 major breakpoints
  • Content Management System and Guidelines

The result is a modern, beautiful, sleek and responsive website with better navigation. The website is also visually aligned with all McCain branding throughout the global sites.