Customised Template-driven eCommerce on Shopify 2.0
WeAreDigital were tasked with delivering a sleek, custom eCommerce experience for Bowermans, an office furniture company, within a tight deadline of just 6 sprints. Using Shopify 2.0 as the platform and working closely with Bowermans' brand guidelines, my challenge as a designer was to design a site that felt unique and sophisticated, avoiding the typical "template" look. Through thoughtful design and creative customisation, we transformed Shopify's flexible templates into a tailored experience that reflects Bowermans' premium brand and product offering.
Transforming Templated Constraints into Tailored Design for Bowermans' eCommerce Relaunch
A key takeaway from the Bowermans project is the importance of balancing creativity with efficiency, especially under tight deadlines. By leveraging Shopify 2.0's flexible platform and adhering closely to the brand guidelines, I am able to craft a tailored, high-quality solution that didn't feel restricted by the limitations of a template. This project highlights that, with strategic planning and thoughtful customisation, even rapid development cycles can produce distinctive and polished results that align with the client’s brand vision and business goals.